Brooke Gibbs
Co-Founder, ARTYFACT
Anthropologist and Strategy Consultant
she/her

As an Anthropologist with over 15 years of experience at Fortune 500 companies, Brooke Gibbs has established herself as a sought-after innovation, insights, and business leader. Brooke combines the analytical rigor of her background in social science with an innate intuition about people and brands, to create consumer-driven solutions to business-centered problems. Brooke has extensive research experience across industries and groups, including entertainment, CPG, food and beverage, finance, healthcare, retail, and underserved communities. She is an award-winning and published business leader who co-founded ARTYFACT, a market research and innovation consultancy, in 2018. She has extensive experience building brands, driving cultural shifts within organizations, leading insight development projects, conducting in-depth ethnographic work, driving category growth, and conducting shopper analytics. Brooke has her Masters in Anthropology from the University of North Texas, and her undergraduate degree in Journalism from Ohio University.